Dr. Tim Jones is Reader in Urban Mobility with an interest in urban environments can be (re)configured to support and promote sustainable and healthy urban mobility, particularly walking and cycling. He has led research on major research projects on walking and cycling including EPSRC Understanding Walking and Cycling; EPSRC cycle BOOM and ESRC Newton Healthy Urban Mobility.
Tim will talk about the award winning cycle BOOM study (Winner of Royal Town Planning Institute Award for Academic Excellence 2017) which sought to understand cycling among the older population and how this affected independence, health and wellbeing. The project was instrumental in advising policy makers and practitioners how our environment and technologies could be designed to help people to continue to cycle in older age or to reconnect with cycling. Tim will outline how people aged 50 and over, who were returning to cycling as part of an eight-week health and wellbeing trial, created their own cycling micro-adventures and the effect on their cognitive function and well-being.
13:30 - 14:30
The ageing population is creating opportunities and challenges for business and society across the industrialised world. Older consumers have significant buying power and yet products and services often ignore their needs and preferences. Older workers bring invaluable skills and experience yet unsuitable working environments and practices hamper their contribution. Older people have complex health and social care needs yet our services rarely address these needs. .
Ageing populations will create new demands for technologies, products and services. We have an obligation to address these demands and help our older citizens lead fulfilled lives and continue to contribute to society and the economy. In this session discover how businesses can respond to these opportunities and the contribution our universities are making to support them.
Speakers: Steven Chance – Oxford Brain Diagnostics, Helen Dawes – OxCATTs and Tim Jones – Oxford Brookes University
Chaired by Paul Carding – OxINMAHR
Director, Clusters and Harwell Campus Business Development, UKRI-STFC
Co-founder and Chief Scientific Offer, Oxford PV
Managing Director, Ricardo Energy & Environment
Managing Director, Oxford Instruments NanoScience