After completing his doctorate in chemistry, George joined Preston Motorsports to facilitate the transfer of innovation from the racetrack to the wider world, where he quickly rose to Head of Strategy. In 2017, he joined the Oxfordshire County Council’s Innovation and Research Team, as Team Leader in Connected and Autonomous Vehicles, the first CAV-dedicated position from a local authority. He is interested in Connected and Autonomous Vehicles, Mobility as a Service, Demand Responsive Transport and Internet of Things.