13:30 - 14:30
Sponsored by Oxford Brookes
The ageing population is creating opportunities and challenges for business and society across the industrialised world. Older consumers have significant buying power and yet products and services often ignore their needs and preferences. Older workers bring invaluable skills and experience yet unsuitable working environments and practices hamper their contribution. Older people have complex health and social care needs yet our services rarely address these needs. .
Ageing populations will create new demands for technologies, products and services. We have an obligation to address these demands and help our older citizens lead fulfilled lives and continue to contribute to society and the economy. In this session discover how businesses can respond to these opportunities and the contribution our universities are making to support them.
Chaired by Paul Carding – OxINMAHR