Next generation marketers take a closer look at Venturefest
Pictured above: Lynn Shepherd (Venturefest Executive Chair), Serena Wider and Ryan Alcock (OBU students) and Bjoern Asmussen (Senior Lecturer in marketing, OBU)
Oxford Brookes University invited Venturefest Oxford to participate in a postgraduate marketing assignment that saw two top students pitch their ideas to Executive Chair Lynn Shepherd.
Lynn openly shared internal plans and reports to give students an opportunity to go inside the workings of Venturefest and apply their marketing skills to Oxfordshire’s premier networking platform for high tech entrepreneurs and innovators.
They were tasked with producing a strategy to build the brand and attract more visitors to Venturefest’s flagship event, which is happening on 29th June at The King’s Centre in Osney Mead.
Bjoern Asmussen (Senior Lecturer in marketing, OBU) selected two of the best assignments from the Department of Marketing Masters class. Top students Ryan Alcock and Serena Wider treated Lynn to two very engaging and innovative presentations characterised by bright ideas and dynamic insights.
“I was extremely impressed by both the quality and professionalism of the presentations. Both students demonstrated a good grasp of the challenges facing Venturefest Oxford and were clearly able to apply their learning and experience to the task.” said Lynn “Undoubtedly, ideas generated by this next generation of marketers will be filtering into our marketing activities in the coming year.”
A transfer of knowledge to industry is a good thing: One purpose of a university is to benefit society by disseminating knowledge, and one way this can be done is by commercialising research. Universities and research institutions are a dynamo for entrepreneurship, and for innovation in large companies. READ MORE
When it comes to the commercial success of a technology-led product, there are a number of factors that come into play along the development journey. Have the regulatory requirements been met? Can the design be produced at a viable cost? Is it possible to ensure the quality of the manufacturing process? The list goes on. READ MORE