Values: What essence of you will be embedded in your business?
18th July 2016
Your business has most likely started as a result of something you are passionate about. Perhaps it is a problem you have identified to be solved, or a niche in the market you have spotted. Whatever the reason, the business has started as a result of you (you in this instance can mean a collective you as well as individual). Consciously or otherwise, your values will be guiding how and what you do in your business, and will affect how you want your business to be and feel - the culture you’re creating. Growing your business means taking on people with their own values, views, experiences and influences - good and possibly not so good. So how do you keep what you have created, or want to create as you grow? Defining and articulating organisation values early in the life of the business can provide a consistent reference point for all aspects of your enterprise.  Do they support your brand and business in the eyes of your customers, suppliers and other key stakeholders? If not, how could they and will this help you/your product stand out in your industry? Use values to drive unity of approach in your leadership team and the standards and expectations of all staff. Is trust important to you? Then demonstrate this consistently in the way you work with your people – from your management style, the way in which performance is managed, how you make decisions to the reward structures you use and how you develop your people. Reflect them in your employer brand too. Being explicit about what you believe in can help you attract like-minded people who will engage readily with your business. That talent will likely stay too if values are genuinely part of how you do things, and we all know how vital retention of relevant skills and knowledge is for a growing business. Your business will change as it grows. Some change will be your choice, some not. Consciously articulating and embedding values early in your business can provide constancy and stability to navigate those changes and control your direction.  So, excuse the pun but surely that’s got to be of value to you, hasn’t it?

About the author

720 Consulting Ltd
Catherine Wilson started out in sales and service management before moving into HR and coaching. Cath‰Ûªs career has spanned senior roles across international FTSEs and SMEs - getting involved in anything and everything people related. Her passion is helping to create environments where people can thrive and grow. Catherine is a Chartered Member of the CIPD, Time to Think Practitioner and Affiliate Coach with the AC.

Latest news

Taking our clients international by James Cowper Kreston

Taking our clients international by James Cowper Kreston

Whether you are exploring international markets for the first time, or have established operations, James Cowper Kreston can help guide READ MORE

Innovation in physical products

Innovation in physical products

The journey of developing a physical hardware product and bringing it to market can be challenging. READ MORE

James Cowper Kreston in India

James Cowper Kreston in India

James Cowper Kreston’s film and media division have been busy working with production teams to help bring the latest blockbusters to ... READ MORE






Thank you for joining us at Venturefest Oxford, we'd love to know what you thought about the event, it's programme and it's speakers. Please take a few minutes to complete our online survey. 

Keep in touch

Sign up to the Venturefest Oxford newsletter to make sure you are the first to hear the latest news. The next newsletter will be coming out soon! Make sure you're on the list!





Email Preferences


Wednesday 11th September 2019
Oxford Brookes University,
Headington Campus