1. Secure the best domain name you can for your website
Securing the right domain name for your website is crucial. A memorable name on a trusted domain gives your website legitimacy and helps people find you easily. Don’t delay as domain names get snapped up fast. For useful advice when deciding on your domain name visit the advice section of the .uk domain website.2. Use your company name on your email
Sending out emails from a hotmail or gmail account doesn’t look professional and can suggest inexperience. For added credibility consider a respected domain name for your email eg: [email protected] or the new shorter .uk. Make sure your email domain matches your website domain.3. Decide how much web hosting space you are going to need
Hosting services provide a place to store the files on your website. It’s important to remember that other hosting services, like email, require additional storage so check that the space offered by your Internet service provider (ISP) will be enough, or whether you’ll need to arrange more.4. Be clear about what your website is for
Whether you want to build your brand, sell goods or services, or expand your business, establishing your website’s purpose and clarifying your customer’s needs will help you make smart decisions about branding and design5. Make sure your website is clear and simple
Simple layout and easy navigation work best online. Use a designer to create your website or use free tools available on platforms such as Wordpress and Blogger to do it yourself. Once you’ve got the finished article, simply transfer it to your domain and chosen host.6. Use social media to drive traffic
Social media can be a great way to drive traffic to your website. Choose your social channels based on what your audience use and don’t take on too many. Quality engagement on a relevant platform is more important than having lots of social media accounts. To pick up more great tips about winning at social media, read this article from Angela Munroe.7. Make it mobile-friendly
The number of mobile users is already overtaking those using desktops. Make sure your site is responsive ensuring easy navigation on smaller devices.8. Consider legality
Decide what your own policies should be e.g. how you’ll use and store the data submitted by customers. Display your policies clearly.9. Keep it safe
Install security software and be sure to download all the latest updates. Don’t leave your website vulnerable to viruses or hackers.10. Track your online success
Luckily there are plenty of free online tools, such as Google Analytics to help you measure key performance stats such as page view, bounce rate and number of visitors, etc. Get set up with a suitable tool and use the information to make improvements to your website over time. Create your own digital space with the new shorter .uk domainLatest news
The future of Venturefest
After 23 years of successful operation, Venturefest Oxford is entering a new era. READ MORE
Research, industry, and AGI
A transfer of knowledge to industry is a good thing: One purpose of a university is to benefit society by disseminating knowledge, and one way this can be done is by commercialising research. Universities and research institutions are a dynamo for entrepreneurship, and for innovation in large companies. READ MORE
For success in product development – start at square zero
When it comes to the commercial success of a technology-led product, there are a number of factors that come into play along the development journey. Have the regulatory requirements been met? Can the design be produced at a viable cost? Is it possible to ensure the quality of the manufacturing process? The list goes on. READ MORE