- Speak to one person: Have one viewer in your mind when writing your script and speak to them. You’ll be more focused this way. Try reading your script out loud when you’re working on it, making adjustments to ensure you sound natural.
- Keep it simple: You can’t say everything, so think carefully about what your viewer would love to hear. Avoid jargon and complex language - you want your message to be clear, simple and memorable.
- Make it personal: Your viewer wants to hear from YOU, so make your personality come across.
- Visualise: Your viewer will be listening and watching. Support your words with simple visuals and, if there’s no budget for cutaways, use some props.
- Make your brand stand out: Ensure your viewer remembers your name and your brand. Don’t let them confuse you with someone else.
- Repeat and summarise: Make your key points several times in different ways. Get the message home.
- Introduce yourself: Who you are and why you are in business. 5 secs
- What is it that people need? Explain, in simple terms, the problems your idea will solve. 10 secs
- What is your solution? Describe what your idea does that wasn’t possible before. What opportunities does it open up for the buyer or user? 10 secs
- Why is your solution better than anyone else’s? What’s the compelling reason to buy from you? 10 secs
- Why should anyone believe you? What makes you capable, what are your credentials, your passion for this idea? 10 secs
- What’s your plan: Your next landmarks. Capture your viewer’s imagination about the future possibilities. 10 secs
- Finally … summarise your business in one simple sentence. Tell them why it will make the world a better place. 5 secs.
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