- Describe your product or service.
- Describe any alternative uses or applications.
- What is its USP?
- Why would anyone want it?
- What is your intended market?
- Where is your intended market?
- How big is your potential market?
- Who are your customers?
- What , if any, are your alternative markets?
- What is your pricing and sales strategy?
- What marketing methods will you use?
- Where and how will you advertise and sell?
- Who is the competition and how do they compete with you?
- Risk analysis, e.g., IP risks, customer traction, suppliers, resources, etc.
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