- Describe your product or service.
- Describe any alternative uses or applications.
- What is its USP?
- Why would anyone want it?
- What is your intended market?
- Where is your intended market?
- How big is your potential market?
- Who are your customers?
- What , if any, are your alternative markets?
- What is your pricing and sales strategy?
- What marketing methods will you use?
- Where and how will you advertise and sell?
- Who is the competition and how do they compete with you?
- Risk analysis, e.g., IP risks, customer traction, suppliers, resources, etc.
Research, industry, and AGI
A transfer of knowledge to industry is a good thing: One purpose of a university is to benefit society by disseminating knowledge, and one way this can be done is by commercialising research. Universities and research institutions are a dynamo for entrepreneurship, and for innovation in large companies. READ MORE
For success in product development – start at square zero
When it comes to the commercial success of a technology-led product, there are a number of factors that come into play along the development journey. Have the regulatory requirements been met? Can the design be produced at a viable cost? Is it possible to ensure the quality of the manufacturing process? The list goes on. READ MORE
The not-so-small matter of scale: Making it big in microfluidics
Microfluidics is a key technology enabling the development of rapid in-vitro diagnostics (IVD). With applications including COVID-19 testing, cardiac arrest assessment and STD screening, decentralised rapid diagnostics are shaping up to be a major part of the future of healthcare and wellness monitoring. READ MORE