The significant challenges faced by most businesses over recent times have highlighted the importance of businesses being adaptable and agile.
As has become clear to us all, the commercial landscape can change rapidly and those business who are able to adapt swiftly to face unexpected challenges stand a significantly higher chance of not only surviving but thriving. At the heart of ensuring your business is agile, is an effective IP strategy.
The difference between a dynamic, value-led IP strategy and a traditional filings-led one, will not only help to ensure resource is deployed efficiently, but will mean your business is better prepared to manage risk and take advantage of opportunities, including opportunities to collaborate, attract investment or enable a beneficial exit.
Here are our key tips for ensuring you develop an effective IP strategy:
Co written with Hugh Tebay, Hugh is an IP and commercial lawyer, advising clients in relation to the effective protection and management of their IP rights.
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