A Mintfinity product label digitally connects consumers with the products they buy. Our labels give each product unique identity allowing communities to provide real incentives for consumers correctly recycling or reusing packaging, thus reducing waste.

We are currently a team of two, a world class developer and a creative problem solver and are in the process of expanding the team to include the right expertise and skills for launch.

We provide a unique label for each product, delivered via API or printing artwork for smaller and early stage partners. A product carrying our label can be scanned by consumers using a smartphone. When the item is read by our bin side reader, any money or reward points for recycling is transferred to the consumer’s account.

The deposit return system market typically uses reverse vending machines which are costly to install and maintain. In Germany the network of reverse vending machines cost €600 Million per year to operate. These installations are not widely distributed and often criticised for creating increased consumer journeys. The requirement to travel to the machines reduces the effectiveness of deposit return and adds significant costs. Smart labelling can augment kerb side collections bringing more effective recycling to existing collection systems.

Venturefest Oxford

The 2019 event will be on  Wednesday 11th September at Oxford Brookes University. 

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Innovation Showcase

The showcase welcomed the most innovative and exciting business innovations. 

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Pitching for Success

Venturefest's elevator pitch competition. Sponsored by Penningtons Manches.

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