Bellevie supports older people to live fulfilling, independent lives in their own homes.

We offer tailored care and well-being packages through our teams of community-based care professionals, funded by an innovative monthly subscription. We provide everything from companionship, outings and personal care to support using technology – whatever you need to thrive at home.

In an industry where labour supply is the main challenge, we make care work a fairly paid, sought-after career. This allows us to slash the 42% annual staff turnover, reducing hiring and training costs and providing a higher quality, reliable service.

The current “time and task” model of delivering care is broken. We’re applying an innovative business model using small, community-based, self-managing teams and lean management. It’s inspired by the successful Buurtzorg model of community nursing which grew to 900 teams in 12 years, resulting in 40% financial savings for the Dutch health system.

There is a large, growing demand for premium home care. We are targeting the 44% of older people who need support to live independently at home and fund their own care; a £1.3bn UK market.

Bellevie was founded by Trudie Fell (CEO) and Violaine Pierre (COO) through’s accelerator. Trudie experienced the reward of care work while a student. She has over 15 years experience in technology, originally as a full stack developer through to leading multi-million pound programmes and digital transformations. She is passionate about empowering people through self-managing teams.

Violaine co-founded in New York, a platform for activities offered by social impact organizations. She grew it from 0 to 20 employees, raised more than $1M and partnered with 800 organizations. Before that, she managed operations for the World Bank and UNICEF. She has huge experience running online and offline marketing campaigns (and even political campaigns!).

Bellevie has partnered with Wellbeing Teams led by Helen Sanderson, a world renowned expert in person centred care and self-managing teams. Wellbeing Teams are rated in the top 4% of English home care organisations. With Helen’s care experience and our business and tech skills we are well placed to disrupt care.

We charge similar prices to large care agencies e.g. Home Instead, but our compelling employee proposition results in higher quality and reliability. Non-CQC-regulated tech platforms who match care workers with clients e.g. SuperCarers only work with the 8% of care workers who are self-employed. Tech-first start-ups e.g. Vida are digitising the current operating model whereas we are changing the model first. Some small organisations offer fair employee terms and conditions but lack the ambition and skills to scale.

We launched our first team of carers in Abingdon, Oxfordshire in May 2019; are on track to reach £20k MMR by end of 2019 and break even in 2021. Our B2C model targets people who pay for their own care or use council funded Direct Payments. Our goal is to digitise our new ways of working, enabling us to scale to our ambition of employing 15,000 care workers.

What are you pitching for?

Investment in our £350k seed round, collaborations.

Contact Details

[email protected]

01235 355570

124 London Road, Ruscombe, Reading, Berkshire, RG10 9HJ

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